Goal: Creating the branding for 'SNSD Records' under V2 Records (Gradation project). The aim of this project is to create a visually appealing and cohesive identity that resonates with the younger generation and positions the sub record label as an innovative and influential force within the online streaming landscape. By effectively capturing the attention and building a connection with the target audience, the branding will contribute to the sub record label's growth, recognition, and success in the digital music industry.